How Usha Jey become a viral sensation by fusing Bharatanatyam and hip-hop

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 Way back in May, Usha Jey 25 year old uploaded a dance reel to her instagram handle that went viral. 

She awoke to a million notifications from almost all over the world as artists from India, France and the US were sharing her reel; it found a mention even on American rapper and producer Swiss Beatzโ€™ feed. 


Set to American rapper Lil Wayneโ€™s โ€˜Uproarโ€™, the video in question sees Jey and two other dancers attempt a routine that blends Bharatanatyam with hip-hop. Dressed in green check Kalakshetra sarees with jasmine flowers tucked in their hair, the trio effortlessly switch between Bharatanatyam steps while popping, locking and breaking.


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Mr. Benjamins

Egbodo Benjamin, aka Mr. Benjamins, is a music curator, Project Manager, and Quantity Surveyor with a deep passion for hip-hop culture and creative innovation. Heโ€™s the Founder and CEO of ThisIsHipHopHQ and Metis Vanguard, platforms shaping the future of music and entertainment. A global thinker, heโ€™s a proud member of the International Trade CouncilNIMWorld Economic Forum, and Amnesty International. From curating sound to leading strategy, Mr. Benjamins merges business with culture, creating impact both on and off the mic.

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