REUBEN
VINCENT’S JAMLA/ROC NATION DEBUT ALBUM ‘LOVE IS WAR’ IS NOW AVAILABLE
‘LOVE IS WAR’ FEATURES APPEARANCES &
PRODUCTION FROM RAPSODY, REASON, DOMANI, 9TH WONDER, YOUNG GURU
& THE SOUL COUNCIL
“SINCE WE
BEEN AT ODDS, YOU BEEN GETTING EVEN”
Recently named one of HipHopDX’s Rising Stars
Of 2023, Reuben Vincent releases a new video for one of the standouts tracks, “Feb.
13th,” from his recently-released Jamla/Roc Nation debut album Love
Is War.
With “Feb. 13th” Reuben and
fellow Jamla/Roc Nation star, Rapsody, take a deep dive into the Love
Is War theology and dissect the complexities of relationships/sitautionships, and love on “Black Love Day,” a
day created to demonstrate love, forgiveness and acceptance among black
people.
“Feb. 13th is a record that’s full of pure emotion.
Ironically, I found out it was celebrated as “Black Love Day,” but this song
was made to tackle the ups and downs of relationships, and the wrongs that come
with it” Reuben Vincent opines. “It was
the day before Valentine’s Day so we wanted to make this the break up song.
Everyone who is a part of this record experienced real emotions to get to this
point.”
“The making of both the song and video was a very organic
experience. Myself, and Reuben were staying with Young Guru in LA during the
pandemic; waking up talking, learning together, having life conversations”
Rapsody offers. “We all put our
experiences in the music, and we all poured into the idea of the visual in the
same way. Guru had the initial concept, I was on Pinterest finding inspiration
for how to execute it, Reuben was throwing in scene ideas. It was how creating
in a village is suppose to look, that’s how it all came together so well.”
There is no question Reuben Vincent
is destined for greatness. The young
elite lyricist and producer has spent the last few years honing his artistry
under the tutelage of Hip-Hop greats 9th Wonder and Young Guru and
standing out every step of the way.
Reuben’s Jamla/Roc Nation debut
album, Love Is War, is a conceptual, yet subtly constructed project that will place
him at the forefront of debates about the new rap greats. Unpacking relationships and romantic
entanglements over warm, soulful beats from 9th Wonder, Young
Guru, The Soul Council and his own production, whose collective work both
modernizes and morphs boom-bap. With
polished and varied flows, Reuben weighs the time spent on love against the
hours necessary to pursue his art and dreams.
Love Is War also features guest appearances from Rapsody,
Reason (TDE), Domani and Stacey Barthe.
Conceptually, Love Is War is an acknowledgement that
as young black men I feel like we aren’t taught, and given the tools of how to
love properly. We don’t know how to love our people, our women, our brothers;
and most importantly ourselves” Reuben professes. “When you don’t know how to love yourself you
can’t love others the right way, Love Is War addresses that. These last two-years I’ve learned a lot about
myself, but I still have much to learn.
My goal is to love myself properly, and that comes with exploration
(internally and externally). That is why
I titled the album, Love Is War, because it is a constant battle to get to that
center in your life. We all battle
ourselves to get to a place where we can both love and be loved.”
Conversely, Reuben wouldn’t be here without both love and
war. While the accolades will surely
follow, for now, he’s focused on being an example to his peers and especially
representing first generation Liberian Americans, as Reuben’s parents fled
Liberia during the country’s first civil war and settled in Charlotte.
On record and in his everyday life,
Reuben’s aim is to prove you can be brilliant without sacrificing your
swagger. After all, being a dedicated
student of your craft and yourself is how you win the war!
Reuben Vincent’s Love Is War is now available at all
DSP’s via Jamla/Roc Nation Records.
Watch Reuben Vincent Feat Rapsody “Feb. 13th”
Video: http://reubenvincent.
You can now purchase, stream, add and
favorite Reuben Vincent’s Love Is War at your preferred DSP: https://reubenvincent.lnk.to/
Love
Is War TRACKLISTING:
Butterfly
Doors
Geechie
Suede
Just
Like A Dream FEAT Ant Clemons
Mon’e
2ime
Flies
February
13th FEAT Rapsody
Bottle
Service FEAT Reason & Stacey Barthe
Look
What You Did FEAT Sonny Miles
Trickin
FEAT Domani
Levi
Jeans Interlude FEAT Jordan Ariel
Point
Of View FEAT Josef Lamercier
