HOW GROOVER IS CHANGING ARTIST – PR RELATIONSHIP

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In a world where over 100,000 new songs flood platforms like Spotify daily, standing out as a musician has become an uphill battle. Launched in October 2018, Groover emerged as a beacon of hope for independent artists seeking to navigate the labyrinth of the music industry.

Groover, a pioneering platform, bridges the gap between emerging talents and industry professionals, offering a lifeline to those lost in the sea of submissions. Unlike the typical scenario of sending music into the void and receiving silence in return, Groover ensures that artists’ tracks are not only heard but also critiqued and shared by influential curators, radio stations, and labels.

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The platform’s success lies in its simplicity and effectiveness. Artists or their representatives can directly submit their music to a curated selection of media outlets, radio stations, and labels of their choice for a minimal fee.

Each curator receives a Grooviz, the platform’s currency, to listen to a track and provide constructive feedback. This unique system has facilitated over 4.8 million pieces of feedback, resulting in more than 1.9 million shares, including reviews and playlist adds.

With over 2,600 active media outlets, radio stations, and labels currently onboard, Groover has become the go-to platform for musicians looking to gain traction in the industry. What sets Groover apart is not just its impressive statistics but also its tangible impact. Over 200 artists have secured record label deals through the platform, a testament to its efficacy in connecting talent with opportunities.


As the music landscape continues to evolve, Groover remains committed to its mission of empowering artists and democratizing the music promotion process. With its innovative approach and unwavering dedication, Groover is reshaping the future of the music industry, one track at a time.


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Mr. Benjamins

Egbodo Benjamin, aka Mr. Benjamins, is a music curator, Project Manager, and Quantity Surveyor with a deep passion for hip-hop culture and creative innovation. He’s the Founder and CEO of ThisIsHipHopHQ and Metis Vanguard, platforms shaping the future of music and entertainment. A global thinker, he’s a proud member of the International Trade CouncilNIMWorld Economic Forum, and Amnesty International. From curating sound to leading strategy, Mr. Benjamins merges business with culture, creating impact both on and off the mic.

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