Bernard Côté Raises a Glass to Life with New Single Trinquons à la vie

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By Mr. Benjamins for This Is Hip Hop HQ

Canada – September 2025
Canadian auteur-compositeur-interprète Bernard Côté has a simple but profound invitation: “Levons nos verres, mes frères, trinquons à la vie.” His latest single “Trinquons à la vie” (released August 29, 2025), drawn from his eighth album Du sud vers l’ouest, is a toast to love, fragility, and the luminous moments that carry us through life’s greyer days.

At a time when the world feels more fragmented than connected, Côté delivers a track that doubles as both a song and a philosophy. It’s an anthem of tenderness, resilience, and celebration—a reminder that joy often hides in simplicity.


A Song That Balances Light and Shadow

At its heart, “Trinquons à la vie” is a love song, but not the glossy, picture-perfect kind. Côté leans into life’s vulnerability, singing of love’s fragility while playfully weaving words that restore hope and color. Even when the lyrics suggest inner greyness, the delivery paints with brighter strokes, leaving listeners with the sense that even in heartbreak, a spark of light survives.

That duality—the ache of loss paired with the embrace of joy—is what makes the track powerful. It’s the kind of song that makes you want to cry, dance, and hold someone close in the same breath.


The Craft Behind the Emotion

The track isn’t just lyrically rich; it’s sonically polished. Supported by the instrumentation, arrangements, and production guidance of Marcus Quirion, and finalized with mastering by Luc Tellier, the song carries a clean yet warm soundscape. It’s music that feels both intimate and expansive—equally at home in a candlelit room or on the airwaves of a summer festival.

Côté doesn’t “perform” so much as confide. His vocals carry that rare intimacy where it feels like he’s letting you in on a private thought, a confession layered with emotion.


An Artist Eight Albums Deep

This isn’t the work of a newcomer testing the waters. With Du sud vers l’ouest marking his eighth album, Bernard Côté is a seasoned craftsman. Over the years, he has built a catalog defined by poetic honesty and emotional accessibility. Yet with “Trinquons à la vie,” he proves he still has new corners of the heart to explore.

The song slots seamlessly into his broader body of work while standing out as one of his most celebratory—and reflective—pieces to date.


Reception and Recognition

On first listen, “Trinquons à la vie” earned a perfect 10/10 rating from This Is Hip Hop HQ. The feedback highlighted its hypnotic vibe—introspective, relaxing, yet powerful enough to stir emotion. One moment you’re teary-eyed, the next you’re swaying with a glass in hand. That’s not just a track—it’s an experience.

Côté’s ability to create multiple moods at once places him among the rare class of singer-songwriters who can transform vulnerability into groove without losing authenticity.


Where to Listen

“Trinquons à la vie” is available now across all major streaming platforms:


Final Word

With “Trinquons à la vie,” Bernard Côté delivers more than just another radio single. He offers a gentle manifesto for living—an embrace of fragility, a toast to resilience, and a reminder to keep finding light in the cracks.

As he sings, “Levons nos verres, mes frères, trinquons à la vie.” Sometimes the deepest truths don’t need translation.


Contact & Connect

  • Artist: Bernard Côté
  • Label: Productions Rose des Vents
  • Phone: (581) 234-0049
  • Email: productions.rosedesvents@gmail.com
  • Instagram, Spotify, YouTube, TikTok: Search Bernard Côté

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Mr. Benjamins

Egbodo Benjamin, aka Mr. Benjamins, is a music curator, Project Manager, and Quantity Surveyor with a deep passion for hip-hop culture and creative innovation. He’s the Founder and CEO of ThisIsHipHopHQ and Metis Vanguard, platforms shaping the future of music and entertainment. A global thinker, he’s a proud member of the International Trade CouncilNIMWorld Economic Forum, and Amnesty International. From curating sound to leading strategy, Mr. Benjamins merges business with culture, creating impact both on and off the mic.

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