EMPIRE STATE BUILDING TO HOLD LIGHTING CEREMONY IN HONOR OF NOTORIOUS B.I.G.’S 50TH BIRTHDAY

The Empire State Building Observatory Experience will feature a life-size photorealistic avatar of Biggie for guest viewing and photographs on Friday, May 20, and Saturday, May 21, from 4 p.m. to 9 p.m. Also, on Friday and Saturday, fans can purchase exclusive Biggie x ESB hats, t-shirts, and sweatshirts, sold only at the Observatory. Biggie's 11x platinum album Life After Death will be available to purchase on cassette, along with the preorder for the 8-LP Deluxe. 

Fifteen minutes after sunset on Saturday, May 21 – what would have been Biggie's 50th birthday – the Empire State Building will light up in dynamic red and white with a rotating crown and the number "50" in the mast.