The track came with a visual produced by Kendrick and Dave Free of pgLang in which K. Dot morphs into six different (and sometimes controversial) pop culture figures, including OJ Simpson,Kanye West, Will Smith, Jussie Smollett, Nipsey Hussle and Kobe Bryant.
Created by Deep Voodoo, a studio run by South Park creators Matt Stone and Trey Parker, the nearly six-minute affair finds Kendrick rapping that coincides with each person.
As Kendrick morphs into Nipsey, he raps, "And to the killer that sped up my demise/I forgive you, just know your soul's in question/I seen the pain in your pupil when that trigger had squeezed/And though you did me gruesome, I was surely relieved/I completed my mission, wasn't ready to leave/But fulfilled my days, my Creator was pleased/I can't stress how I love y'all/I don't need to be in flesh just to hug y'all."
Reactions to the song and video have been overwhelmingly positive, and several of Kendrick's rap peers have weighed in — from Lupe Fiasco and Hit-Boy to Denzel Curry and G Perico. Mr. Morale & The Big Steppers is expected to arrive on Friday (May 13). Until then, check out some of the reactions below.