Following April’s earthy transformations, the FENTY x PUMA collaboration unveils a fresh lineup just in time for the back-to-school season. The star of this drop is the Creeper Phatty, reimagined in vibrant new colors and textures that promise to make waves both in the classroom and on the streets.
Dubbed the “In Session” collection, this latest iteration of the Creeper Phatty maintains its iconic oversized silhouette and distinctive stacked gum sole. What sets this release apart are the new finishes: a sleek “Triple Black” and a bold “Red/White” corduroy that evoke a sense of retro-cool perfect for fall.
Rihanna, the visionary behind FENTY x PUMA, has curated a campaign that taps into the nostalgia of school picture day. Captured by Philippa Price, the campaign features Rihanna herself in various archetypal roles: from the studious "good gal" to the rebellious "emo girl," alongside appearances by Chloe Cherry and Anjelica Huston as "the principal." The campaign cleverly explores high school stereotypes, including “theater kids,” “popular girls,” “nerds,” and “class pets,” ensuring everyone finds a character to identify with.
“This campaign captures the essence of school camaraderie and style,” Rihanna explained. “The Creeper Phatty’s new colors and materials were chosen specifically for the back-to-school season. The black corduroy, especially, brings back memories of my own school days — a uniform-approved shoe with a twist that stands out.”
The FENTY x PUMA “In Session” collection is now available for purchase online and at select PUMA stores worldwide. Prices range from $65 USD to $120 USD, catering to all ages with sizes for kids and adults alike. Whether you’re gearing up for the new semester or simply want to inject some fresh style into your wardrobe, the Creeper Phatty promises comfort, versatility, and unmistakable flair.
Explore the full range of the FENTY x PUMA “In Session” collection and discover how Rihanna continues to redefine fashion through her distinctive vision. Join the back-to-school fashion movement and secure your pair today.
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