FENTY x PUMA Returns with the Creeper Phatty “In Session” Collection

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Following Aprilโ€™s earthy transformations, the FENTY x PUMA collaboration unveils a fresh lineup just in time for the back-to-school season. The star of this drop is the Creeper Phatty, reimagined in vibrant new colors and textures that promise to make waves both in the classroom and on the streets.

 

Dubbed the โ€œIn Sessionโ€ collection, this latest iteration of the Creeper Phatty maintains its iconic oversized silhouette and distinctive stacked gum sole. What sets this release apart are the new finishes: a sleek โ€œTriple Blackโ€ and a bold โ€œRed/Whiteโ€ corduroy that evoke a sense of retro-cool perfect for fall.

 

Rihanna, the visionary behind FENTY x PUMA, has curated a campaign that taps into the nostalgia of school picture day. Captured by Philippa Price, the campaign features Rihanna herself in various archetypal roles: from the studious “good gal” to the rebellious “emo girl,” alongside appearances by Chloe Cherry and Anjelica Huston as “the principal.” The campaign cleverly explores high school stereotypes, including โ€œtheater kids,โ€ โ€œpopular girls,โ€ โ€œnerds,โ€ and โ€œclass pets,โ€ ensuring everyone finds a character to identify with.

โ€œThis campaign captures the essence of school camaraderie and style,โ€ Rihanna explained. โ€œThe Creeper Phattyโ€™s new colors and materials were chosen specifically for the back-to-school season. The black corduroy, especially, brings back memories of my own school days โ€” a uniform-approved shoe with a twist that stands out.โ€

 

The FENTY x PUMA โ€œIn Sessionโ€ collection is now available for purchase online and at select PUMA stores worldwide. Prices range from $65 USD to $120 USD, catering to all ages with sizes for kids and adults alike. Whether youโ€™re gearing up for the new semester or simply want to inject some fresh style into your wardrobe, the Creeper Phatty promises comfort, versatility, and unmistakable flair.

Explore the full range of the FENTY x PUMA โ€œIn Sessionโ€ collection and discover how Rihanna continues to redefine fashion through her distinctive vision. Join the back-to-school fashion movement and secure your pair today.



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Mr. Benjamins

Egbodo Benjamin, aka Mr. Benjamins, is a music curator, Project Manager, and Quantity Surveyor with a deep passion for hip-hop culture and creative innovation. Heโ€™s the Founder and CEO of ThisIsHipHopHQ and Metis Vanguard, platforms shaping the future of music and entertainment. A global thinker, heโ€™s a proud member of the International Trade CouncilNIMWorld Economic Forum, and Amnesty International. From curating sound to leading strategy, Mr. Benjamins merges business with culture, creating impact both on and off the mic.

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