Rihanna Announces New Fenty Beauty Product “Trace’d Out Pencil Lip Liner”

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In an exciting announcement that has sent shockwaves through the beauty community, Rihanna has officially introduced Fenty Beauty’s latest innovation: the Trace’d Out Pencil Lip Liner. The pop icon and beauty mogul took to X (formerly Twitter) to share the news with her millions of followers, sparking immediate buzz and anticipation.

“Oh y’all wanted a lip liner?? officially introducing Trace’d Out Pencil Lip Liner!!! 👄✏️” Rihanna posted, along with all the juicy details of what promises to be another groundbreaking addition to her renowned makeup line.

The Trace’d Out Pencil Lip Liner is set to redefine lip contouring with its impressive features:

  • Easy to Blend, No-Drag, Creamy Formula: Users can expect a smooth application that glides effortlessly across the lips. The creamy consistency ensures it blends seamlessly with other lip products, offering a flawless finish every time.

  • Longwear – Lasts Up to 8 Hours: Say goodbye to frequent touch-ups. This long-lasting formula ensures your lips stay perfectly lined from morning to night, with up to eight hours of wear.

  • Resists Transfer, Feathering, and Fading: The Trace’d Out Pencil Lip Liner is designed to stay put, resisting the common issues of transfer, feathering, and fading. Whether you’re eating, drinking, or simply going about your day, your lip liner will remain intact.

  • True-Cast, Creamy Color for Lips of All Tones: Inclusivity is at the heart of Fenty Beauty, and this lip liner is no exception. Available in a range of shades, it promises to deliver rich, true-to-color results that complement every skin tone.

Beauty enthusiasts won’t have to wait long to get their hands on the Trace’d Out Pencil Lip Liner. It will be available from July 12th at major retailers including Fenty Beauty’s official website, Ulta Beauty, Sephora, and various global outlets. The launch is expected to be a major event, with fans eager to experience the latest from the ever-evolving Fenty Beauty line.

Rihanna’s playful yet confident announcement included a cheeky nod to the competition: “sorry to the ops !!” This light-hearted jab underscores her confidence in the new product, and her belief that it will stand out in the crowded beauty market.

The Trace’d Out Pencil Lip Liner is poised to become a must-have item in every makeup bag. With its blend of innovative features and the Fenty Beauty stamp of quality, it’s no wonder this launch is one of the most highly anticipated in recent memory. Set your calendars for July 12th, and get ready to elevate your lip game with Trace’d Out.

Watch the video below

oh y’all wanted a lip liner?? officially introducing Trace’d Out Pencil Lip Liner!!! 👄✏️

✓ easy to blend, no-drag, creamy formula​
✓ longwear – lasts up to 8 hours ​
✓ resists transfer, feathering + fading​
✓ true-cast, creamy color for lips of all tones​

​drops… pic.twitter.com/qUVt3zDXXz

— Rihanna (@rihanna) July 8, 2024


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Mr. Benjamins

Egbodo Benjamin, aka Mr. Benjamins, is a music curator, Project Manager, and Quantity Surveyor with a deep passion for hip-hop culture and creative innovation. He’s the Founder and CEO of ThisIsHipHopHQ and Metis Vanguard, platforms shaping the future of music and entertainment. A global thinker, he’s a proud member of the International Trade CouncilNIMWorld Economic Forum, and Amnesty International. From curating sound to leading strategy, Mr. Benjamins merges business with culture, creating impact both on and off the mic.

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