Ja Rule Is Hawking an NFT of the Infamous Fyre Fest Cheese Sandwich—For a Good Cause

he very mention of Fyre Festival, the nationally-mocked disaster dreamed up by Billy McFarland, will conjure up a few images. Of course, there are the key figures entangled in the scandal, including Ja Rule and Andy King, who seemed willing to do anything to secure water for the stranded festival-goers. But nothing sums up the shitshow quite like the viral image of a Styrofoam box with two slices of rancid cheese, two pieces of Wonder Bread, and a soggy side salad, meant to feed hungry attendees who were promised five-star catered meals.

Trevor DeHaas took the infamous snapshot of the so-called dinner on April 27, 2017—his first night in The Bahamas for what was meant to be a blowout music festival event boasting the likes of Kendall Jenner and Bella Hadid partying a mere few feet away from other guests.

The tweet spread across the internet like wildfire as the country was torn between mocking the rich twenty-somethings who shelled out thousands of dollars for this epic screw-up and being genuinely concerned for their well-being, as they were, in true Lord of the Flies fashion, left with little in the way of food or water and were forced to fight over FEMA tents.

Now, coming up on the four-year anniversary of the doomed Fyre Festival, DeHaas is auctioning off an NFT of the original tweet, as well as the copyright to the photo of the flimsy sandwich on, of all places, Flipkick, Ja Rule's physical NFT platform.

The sale was launched on Tuesday and DeHaas hopes to bring home $80,000 from the sale of the pop-culture relic. He told The Daily Beast that while it might seem like a steep price, Ja Rule already sold an NFT of an oil painting of Fyre Festival's logo for $122,000 last month.

Plus DeHaas, who works as a photographer on the side, said he's never collected any money from the copyrighted photo, which was published numerous times, including in Netflix's documentary about the festival, estimating there's at least $20,000 the new owner could go after in licensing fees—a chance to make back at least 25 percent of the cost.

"It's blown me away that for the last four years that picture has been the most valuable picture I've ever taken," DeHaas said. "It's ridiculous. But as ridiculous as it is, it's kind of like pop culture now, it has kind of a symbolism, meme-maker to it."

DeHaas said that while he had ample opportunities to make money off licensing the notorious photo, he's never done so because he was embarrassed to have been associated with the festival due to the assumptions people made about attendees.

"Most people who went to the festival were labeled as spoiled, rich, millennial brats, clout-chasers, but that isn't my story at all," he said. "I actually went for free."