Ja Rule Is Hawking an NFT of the Infamous Fyre Fest Cheese Sandwich—For a Good Cause
The tweet spread across the internet like wildfire as the country was torn between mocking the rich twenty-somethings who shelled out thousands of dollars for this epic screw-up and being genuinely concerned for their well-being, as they were, in true Lord of the Flies fashion, left with little in the way of food or water and were forced to fight over FEMA tents.
Now, coming up on the four-year anniversary of the doomed Fyre Festival, DeHaas is auctioning off an NFT of the original tweet, as well as the copyright to the photo of the flimsy sandwich on, of all places, Flipkick, Ja Rule's physical NFT platform.
The sale was launched on Tuesday and DeHaas hopes to bring home $80,000 from the sale of the pop-culture relic. He told The Daily Beast that while it might seem like a steep price, Ja Rule already sold an NFT of an oil painting of Fyre Festival's logo for $122,000 last month.
Plus DeHaas, who works as a photographer on the side, said he's never collected any money from the copyrighted photo, which was published numerous times, including in Netflix's documentary about the festival, estimating there's at least $20,000 the new owner could go after in licensing fees—a chance to make back at least 25 percent of the cost.
"It's blown me away that for the last four years that picture has been the most valuable picture I've ever taken," DeHaas said. "It's ridiculous. But as ridiculous as it is, it's kind of like pop culture now, it has kind of a symbolism, meme-maker to it."
DeHaas said that while he had ample opportunities to make money off licensing the notorious photo, he's never done so because he was embarrassed to have been associated with the festival due to the assumptions people made about attendees.
"Most people who went to the festival were labeled as spoiled, rich, millennial brats, clout-chasers, but that isn't my story at all," he said. "I actually went for free."